Download Cambridge Design Partnership white paper: How e-cigarettes can cross the chasm into the mainstream

Ahead of the inaugural ENDS this June, Cambridge Design Partnership has shared a white paper on 'How e-cigarettes can cross the chasm into the mainstream'.

The Cambridge Design Partnership team, led by Stergios Bititsios, carried out research with the aim of building the emotional landscape of smoking and then identifying the relative position of current vaping products within that space. The research provided valuable insights in terms of where innovation in vaping products offers most potential in the near future. The report provides an insight into the minds of vapers and the opportunities for product development that could capture the majority mainstream market rather than the early adapter niche.

You can download your free copy of the white paper below.