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ENDS 2020 Advisory Board

  • Sandra Costigan

    Scientific & Regulatory Affairs British American Tobacco

    Sandra’s professional expertise is in toxicology (Eurotox Registered Toxicologist with PhD and two MSc’s). Before she spent years supporting the safety of vaping products as a toxicologist, she worked in several areas relevant to e-cigarettes: household consumer products, medical devices and traditional tobacco products. In her latest current role in regulatory affairs, Sandra’s interest extends to the broader portfolio of products that can play a role in Tobacco Harm Reduction.

  • John Dunne

    Director UK Vaping Industry Association

    John has a strong background and reputation in the European e-cigarette industry having held senior executive positions in some of the US and Europe’s biggest companies. He advises many leading industry analysts, financial institutions and media organisations looking at the vaping and CBD sectors. John is also one of the founders of the UKVIA , the UK’s largest vaping Industry association and has advised the UK governments All Party Parliamentary Group on Vaping as well as giving evidence before the UK Science & Technology Committee investigation into the Vaping industry and the Australian Parliaments review on vaping. John is a regular guest speaker at many of the worlds leading conventions. John regularly appears on national and international television stations and print media to discuss vaping related matters.



  • Ian Fearon

    Consultant whatIF? Consulting Limited

    Ian is an independent consultant with expertise in regulatory and scientific aspects of nicotine and tobacco products. Ian most recently worked for JUUL Labs as Senior Director of Clinical and Regulatory Affairs EMEA, and previously he was Director of Tobacco Research at Celerion, a provider of clinical research capabilities and expertise to the tobacco and e-cigarette industry. Prior to that, Ian was Principal Scientist and Head of Clinical Research at British American Tobacco's central research and development centre in Southampton, U.K. He specializes in the biological and psychological effects of nicotine, clinical and pre-clinical studies to assess the biological effects of electronic cigarettes and tobacco heating devices, and the scientific basis for regulation.  Prior to working in the industry, Ian pursued an academic career as a Lecturer in Physiology at the University of Manchester and an Assistant Professor in Biology at McMaster University in Hamilton, Canada.  Ian is a highly-cited scientific researcher and writer, contributing to more than 50 peer-reviewed papers and book chapters which have generated over 2,400 citations.


  • Liam Humberstone

    Technical Director at Totally Wicked Product Design & Engineering at Independent British Vape Trade Association (IBVTA)

    Liam Humberstone is Technical Director at Totally Wicked Limited.  His involvement with standards and regulations for e-cigarettes and e-liquid started with a notorious legal challenge, but he has since worked collaboratively with regulators at UK National, European and other International levels.  His background is in design engineering and scientific research, and he has been involved in the e-cigarette industry since 2011.

  • Patricia I. Kovacevic

    Global Legal & Regulatory Strategist Regulation Strategy

    A global legal and compliance industry expert Patricia I. Kovacevic’s experience comprises general counsel and chief compliance officer roles at Nicopure Labs LLC, and leading senior legal and compliance positions at, among others, Philip Morris International and Lorillard. Prior to joining Lorillard she was a partner at Patton Boggs. Her expertise includes global e-cigarette and tobacco regulation, compliance and all regulatory aspects of marketing/media communications, corporate affairs, criminal investigations, FCPA, trade sanctions, privacy, product development and launch. Kovacevic served on the board of directors of the Vapor Technology Association and on the advisory board of the Global Tobacco & Nicotine Forum. In the past she was a United Nations staff member, served on the U.N.’s Public-Private Partnership Commission and was also an adviser to the Council for Burley Tobacco. Kovacevic is admitted to practice in New York and before the Supreme Court of the United States. She holds a J.D. from Columbia Law School in New York and has completed the Harvard Business School “Corporate Leader” course. She is fluent in seven European languages. 

  • Ian Tindall

    Head of Innovation and Marketing Cerulean

    Ian Tindall is the Innovation and Marketing Director of Cerulean, a respected manufacturer of laboratory test equipment for the vaping industry. Ian is responsible for defining the new products that Cerulean brings to market and has been instrumental in expanding the Cerulean portfolio to ENDS testing. His working life has been concerned with the design of scientific and industrial instrumentation, firstly for VG Scientific then for Zellweger Analytics (now part of Honeywell) before joining Cerulean in 2004. He has presented scientific papers at CORESTA, TSRC and ACS on subjects concerned with tobacco testing. He has had numerous articles published in trade journals and holds patents in topics as diverse as x-ray source design and electrodes for gas detection. Ian graduated from the University of Manchester Institute of Science and Technology with a degree in Analytical Chemistry and has a PhD in Physical Chemistry from Manchester University in the UK.