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Check out the confirmed agenda for ENDS US 2022!

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Session I: The ENDS Industry: Today & The Future
The US ENDS market in 2022 and beyond: ECigIntelligence
Tim Phillips will give an overview of the US vape and novel nicotine market as it continues to evolve, including:
  • Key attributes of the current US market and comparisons to other global markets, the growth in disposables and the impact of a changing regulatory landscape
  • Growth in disposables, the changing types of hardware products in the market, and how consumers and retailers treat these products
  • What role does synthetic nicotine continue to play in the ENDS market in the US, and how will it evolve?
  • Flavours are still an important part of the US market, how has this changed and what is the current position given the limited flavours approved through PMTA to date?
  • Other nicotine products such as nicotine pouches have been growing rapidly in the US, and we expect heated tobacco to launch nationwide shortly - how will consumers use these products, and to what extent will multi-use of various novel nicotine products affect the growth of ENDS products ahead?
  • What does the future hold for this sector? and how will the US market look over the next few years?

Tim Phillips | Managing Director, ECigIntelligence
Panel: Opportunities and Growth as the Industry Moves Forward
The ENDS sector continues to develop and innovate so that it can move into new ventures and opportunities in line with technological and societal changes. This panel looks to explore the views and thoughts of participants for opportunities (and threats) for the sector.
Moderator: Tony Abboud, President, Strategic Government Solutions, Inc. and Executive Director, Vapor Technology Association

  • Cynthia Cabrera, CEO, Cating Group
  • Tim Phillips, Managing Director, EcigIntelligence
  • Aimee Knight, Toxicology Manager, British American Tobacco
  • Kevin Burd, CEO, Chemular Inc.
Networking Break
Session II: Understanding the Regulatory & Current Industry Landscape
What You Should Know About FDA Regulation
Presentation/Panel: MDO and Litigation – Overview and Discussion
Lunch Break
PMTAs - Lessons Learned
Abstract and Speaker TBD!
Session III: State Regulations & the Continued Discussion of ENDS & Flavors
ENDS State Regulatory Landscape - PACT Act, Taxes, Licensing, Online Sales and Flavor Restrictions
In this presentation, we will review the regulatory landscape facing ENDS Companies in the U.S. and offer a practical guide for compliance with the myriad of evolving regulations.
Dov Seewald | President & CEO, Seewald Consulting
Menthol Cigarette and Flavored Cigar Ban – A Deep Dive
Session IV: Forgotten Smokers & Harm Reduction
Throwing In A Winning Hand: The Public Health Consequences of Weakening the Mechanisms By Which Vaping Displaces Smoking
The best available evidence suggests that substitution of e‑cigarettes for tobacco smoking has the potential to prevent almost all the harm caused by smoking. Increased rates of e‑cigarette use in the population have been shown to be associated with significant increases in rates of smoking cessation at the population level, and adult smokers who use e‑cigarettes are more likely to attempt to quit smoking and more likely to succeed in quitting than smokers who don’t use e‑cigarettes. Yet, despite e-cigarettes’ harm reduction potential and demonstrated efficacy for helping people to quit smoking, around one in five U.S. adult smokers have never used an e-cigarette, and in recent years both the uptake of e‑cigarettes and the decline of smoking prevalence have slowed. Consequently, an opportunity to reduce harm to millions more adult smokers is under threat. This presentation will discuss the public health consequences of e‑cigarette regulatory and policy measures that have weakened or removed factors that historically have been key to smokers’ capabilities, opportunities, and motivation to try and continue vaping in place of smoking. In particular, this presentation will discuss how the substitutability of vaping for smoking, and the associated health gains to adult smokers, are being diminished by:
  • Bans, restrictions, and denials of marketing authorizations for non‑tobacco flavored e‑liquids, which reduce the sensorial/experiential appeal of vaping.
  • Tax increases on the cost of vaping products, which reduce the affordability of vaping and the cost‑saving associated with switching.
  • Exposure to misinformation about e‑cigarettes and misleading coverage of e‑cigarette research studies, which increase smokers’ uncertainty about, and misperceptions of, the relative harms of vaping and smoking.

Christopher Russell, Ph.D | Director, Russell Burnett Research and Consultancy Limited
Panel: Expanding Adult Smokers’ Capabilities, Opportunities, and Motivation to Switch to Vaping
This panel will discuss the reasons why approximately 1‑in‑5 U.S. adult smokers have never tried using an e‑cigarette, and what can be done within the current regulatory framework to persuade, incentivize, and support millions more smokers to try vaping in place of smoking. The panel will discuss how best to increase uptake of e‑cigarettes and drive switching among subgroups of smokers who are at the highest and most imminent risk of developing or dying from smoking‑related diseases, and how best to divert young adult smokers out of smoking before smoking‑related harm has accumulated. Lastly, the panel will discuss how a mass migration from smoking to vaping among adults can be facilitated and impeded by the vaping industry, individual vapers and consumer/trade organizations, the FDA, NGOs, and researchers.

Moderator: Christopher Russell, Ph.D., Director, Russell Burnett Research and Consultancy Ltd.

More panelists to come!
Christopher Russell, Ph.D | Director, Russell Burnett Research and Consultancy Limited
Closing Remarks
Session V: What The Industry Needs To Know About Science Journals And How They Work
Publishing Overview Presentation
Fireside Chat:Communicating Controversial Science – Considerations For Getting Your Work Published
This conversation will be a deeper discussion about the challenges facing controversial industries such as the nicotine and tobacco sector in getting their high-quality work published in the literature. It will touch on research integrity and ethics, and experts will provide some thoughts and advice on how to interact with journals to improve your chances of getting your work published. 

 Panelists: Panelists to come!
Session VI: Effective Communication & Understanding The Consumer Perception
Case Study – Communication Discussion from BAT
Abstract to come
Claire Wisbey, Group Head of Science Comms, BAT
Networking Break
Panel: Getting into the Mind of the Consumer
This panel will start with a presentation given by Danielle Jones from CASAA, giving an overview of understanding the consumer and their perception. Then, we will open into a panel discussion diving into the thoughts behind what the consumer is thinking involving ENDS, who are the true influencers, and how best to connect with them.

Presenter: Danielle Jones, Head of the Board, CASAA
  • Danielle Jones, Head of the Board, CASAA
  • Cheryl Olson, Owner, Cheryl K. Olson Sc.D, LLC
  • Nick “Grimm” Green, Consumer THR Advocate and YouTube Personality
  • Annie Kleykamp, Owner, BAK and Associates, LLC
Session VII: Envisioning The Future of the Industry
Water-Based Vaping
A presentation on one emerging trend in the vaping industry; water-based vaping. This is where some, or all, of the PG and VG in traditional e-liquid formulations is replaced with water. There are several drivers behind the transition to higher water content e-liquids including new innovative atomization technologies, improved safety, a renewed focus on sustainability, and enhanced consumer experience. However, there are also several challenges to overcome for water-based vaping to become an accepted alternative to conventional vaping. This presentation will explore in detail some of the new technologies behind this trend, from advances in the conventional coil and wick device to more sophisticated ultrasonic, piezo, or micro-nozzle-based products. The advantages and potential disadvantages of water-based vaping will also be discussed to determine if this will really be the next big innovation in the vaping industry.

Pete Lomas, Managing Consultant - Device Development, Broughton
Presentation TBD
Abstract and Speaker TBD!
Closing Remarks and Farewell